Our first product was the video An Introduction to the Hobby of Reef Keeping, and at the time our logo conveyed the film/video theme. Then we expanded into sales of books, other videos, and eventually the manufacture and sale of aquarium products.
The early 2000's were the noughties. These ads from back then were a little naughty.
The iconic Volkswagen ad was the inspiration of course. Churchill's gesture implied "Two" and his quote summarized our philosophy.
